As indicated in our earlier post long tail keyword SEO strategy, businesses can take advantage of long tail keywords opportunities to increase search traffic much easier than if they were to target highly competitive keywords.
However some businesses have websites with limited content, such as online directories and ecommerce sites. While we advise our clients who have ecommerce sites or have online directories to put a lot of focus on creating unique product description or entry details, but many of them still have hard time expanding on their content because there is so much they can say about those products or their directory entry. For that reason we suggest two solutions that are both affordable and practical:”
- User Generated Content (USGs) – Product reviews, comments, ratings, all of these methods are considered user generated content. Not only they are good for users, but also they create unique fresh content that help you to capture some traffic on long tail keywords. Our client One by One Self Storage allows user reviews and ratings and that has helped them dramatically with search engine traffic.
- Business Blog – If you have an active business, we highly recommend you to have a blog where you can post your companies news and events, partnerships, industry news, new products and services announcement, and all relevant content and posts because it is not only good for the search engines, but it also benefits the user. Again our client One by One Self Storage has been on top of this installed a self storage blog and have been posting unique quality content regularly and they have been able to get some good natural traffic via their blog.
So don’t forget to capitalize on potential keyword and long tail phrase opportunities in your business and as mentioned above, allowing USGs and installing a blog is a great way.
Aron Yu, San Diego Storage Onebyone
611 K Street B143, San Diego, CA 92101, USA
(858) 888-9250