Looking to get your website to rank higher and more often? Then you definitely need to know about search engine optimization. When you optimize your web pages so that Google can find them easier, you will create more traffic on your page. Taking advantage of the 5 tips listed below will help your pages receive more traffic from people that really want to read your content. Keywords are the word to remember when it comes to search engine optimization. These words are what web crawlers look for as they scour the internet for whatever search you are running.
Generating Links- Generating links from other websites is extremely important. Google feeds on inbound links. When you are linked from another website Google is more likely to say your site is an authority on whatever subject and think you are more important. More important means you rank higher when you are on the results page. After you begin generating inbound links everything that you do on your own website becomes much more valuable. While all inbound links are good not all of them are the same. Getting links from larger websites will make Google more impressed. Chambers of Commerce websites are always a great place to start.
Titles- Titles are headlines in the eyes of Google’s search results. Your titles should be both relevant and page specific, as well have keywords throughout. With only limited space available for your titles you need to use them wisely.
Descriptions- While browsing links on Google any text that isn’t bold is consider the page description. Google allows you 155 characters for your description. Use the same rules that apply to titles but now you have 155 characters to do it with. Think of these descriptions as Twitter messages that you can send out about your page.
Pump Up the Content- Keyword power also applies to your web pages. Google indexes your content to make sure it matches with your titles and description. Though your page won’t be visible in the search results. You want at least 500 words for Google to index your content. Ensure that keywords are mentioned at least twice in the content. But ensure that your keywords are not out of place. You want to try and drop them in places where they make sense and look like they should naturally go there.
Pages, Pages, Pages- The more pages that you can give to Google the better. This gives you more power to rank up higher on the search results page which is always the ultimate goal of any search engine optimization work. By having your blog attached to your website you are ensuring that there is always fresh content coming in. Since you are generating more pages Google will also have more chances to find you, and then you will start to show up on the results more. Also attaching your blog keeps your site updated which Google likes to see.
