If online advertising is your field, you’ll want to continue reading and if it isn’t, read on anyway – what we’re about to share can save you and make you money! Since the dawn of the internet and the rise and development of e-commerce, internet marketing and advertising has tried to keep up at a neck and neck pace with what is being produced and sold to consumers. Some people thought that the transition from hard body marketing and advertising platforms like print, radio and television would seamless and almost a no brainer, but dwindling sales in many industries have proven this concept to be more than flawed. The internet isn’t just about reading and seeing things – it brought with it an entirely new concept of conciseness, focused marketing needs with information that had to be graphic, informative and very dynamic. To give you some real time perspective of how easy it is to get lost online – if a consumer is looking at the television and an advertisement comes on, they may change the channel. Even with hundreds of channels to choose from, bet your bottom dollar, they are going to come full circle very quickly and land right back up at point “a”.
Essentially, television advertising has left the consumers with no choice but to swallow what we gave them. The same goes for radio and print media. They may not be interested, but with limited choices and an in-your-face attitude, these marketing and advertising platforms have flourished. The internet is an animal of a different shape, size and color…in fact, it’s a whole new breed altogether. The internet is extremely vast and all options are literally limitless. The consumer is really in control because if you don’t pitch to them what they care about or have them hooked in 3 seconds or less, you lose them. The power to click ,to stop, to go somewhere else for what you want is much more amplified by the sheer abysmal-ness of the internet.
So while for years consumers tolerated the pop-ups and misdirected links and inboxed spam messages, they quickly realized the power they had online and shouted “No more!” regardless of mail filters, spam blockers and ad blockers, even if you had none of these products, you could still move about the internet at your desired pace, seeing exactly what you want to see without subjecting yourself to advertising that meant nothing to you and did nothing for you. The marketing and advertising world saw nothing like this before whereby the consumer had that heft of power and while it might have been simple to essentially tell online consumer to bugger off, with a steady and rapidly increasing number of people moving to a fully online way of life (shopping, paying bills, relaxing etc.) it would have been remiss of the marketing and advertising entities to just walk away. When you read about Phorm Inc you will have a much better understand of just how far we’ve come as far as marketing and advertising is concerned.