CONTENT MARKETING MUSTS
Content marketing has been one of the most effective and creative forms of the genre since inception. With the ability to sell, promote, inform and persuade, the process by which articles are originally crafted on behalf of a company, a product or a service has proven to be an integral part of any business’ marketing efforts. That sad thing is, most of us still don’t get it or aren’t doing it well enough. Many of those who doubt the impact that content marketing has on a target audience usually just don’t know what it is or how to do it properly. Content marketing can be a valuable way by which you transform how you relate with not only existing but potential customers as well. It is the use of distilled emotional words to communicate your brand. Via blogging, content marketing is a full-on goldmine of opportunity. But it is no longer limited to blogging as more and more marketers are using this to bolster their email marketing efforts.
While traditionally, email marketing is just an avenue to illicit a go-to response to a product, service or promotion, the substance that content can provide to an email is invaluable. We’ve moved beyond sending flashy text about a sale and are now embracing the idea of writing original, provocative articles, that can concisely relay the same thing while be informative as well. The added bonus of this is that clients are more likely to share emails that actually have useful information as opposed to the ones that have deals, with which they may be a bit more selfish. Email marketing services by iContact for example are a great way to marry pure marketing tactics with the nouveau ideals of targeted articles. Below are a few tips you can use not only to help with your email marketing but more importantly to refine and upgrade your content marketing efforts:
1. Capture your audience emotionally. When people read articles, don’t assume that they can’t see you trying to sell them a mile away. They will continue to read however if you are able to convey an understanding of the problems they have and an ability to solve them. Companies like Renovate America and Colorescience do a great job of focusing content on the specific issues their readers and customers may have.
2. Is your design conducive to reading? A wall of text is hard to swallow for anyone – even those who like reading. Apart from the words you use, the fonts and layout you use can either turn someone on or off to absorbing your information.
3. There’s a difference between trying to convince someone and pushing them. Clients know what they want but sometimes they need a little help and information making the right decisions for themselves. Don’t try to bully your readers into anything.
4. Converting your target audience is simple – by just being simple! When things and copy are too complicated, you lose your readers and often cannot regain them. Don’t let the need to inform supersede the capacity of your audience. Always refer to the K.I.S.S. maxim.
Our tips will help you shake up and shape up your content marketing efforts so why not start applying them today?
