The Importance of SEO
Organic search engine optimization is still an essential part of a marketing strategy and needs to be implemented as such. There are several reasons why SEO is still extremely important and why your business should be investing in its strategy.
SEO still works and the techniques used to consistently improve upon it are working too. The recent outcome of “not provided” from Google has changed the way SEO was done, the techniques of optimization are still effective. Furthermore, it’s not going to stop working any time soon. Search engines are continuing to develop, making SEO effective for the time being. Searches are dependent on keywords, even audio and video rely on keywords to an extent – furthering the success of SEO strategies.
SEO is a cost-friendly method of online marketing and advertising. When compared to other forms of online marketing such as PPC or lead generation programs for email marketing, the ROI for SEO is fairly decent. PPC tends to drive more revenue, and social media is essential for brand recognition – but SEO is the foundation for all of that online presence.
Between 80-90% of users peruse reviews online before they commit to a purchase. With a hefty stat like that it’s no surprise that online search is so important to your service. More than likely you want to be able to be located and without organic SEO being utilized, users will turn to your competitors when you’re unable to be found.
Mobile traffic is expected to exceed desktop by the end of the year. It’s no surprise, as mobile devices have been increasing in use rapidly over the years, however this brings a whole new world of important SEO strategies. Techniques such as local search optimization will be important as the mobile world continues to expand.
Google is constantly updating its search algorithm and with those updates comes a new way of looking at websites. What is important to the user is constantly changing, therefore search engines are constantly evolving their methods to deliver the most up-to-date and optimized sites. You’ll need to stay on top of your content profile so when you’re evaluated by those search engine algorithms, you’re not taking a hit.
SEO is never-ending. The process is always necessary and changing and needing constant monitoring. Your competitors are working on their SEO, and if you’re not then you are losing your position and traction to them. Don’t be out-smarted by the competition by ignoring the value of SEO as a marketing tool.
It’s never been more important to invest in your organic SEO strategies, even with the struggle of having a lack of organic keyword data and traffic. Online marketing is built upon a strong SEO strategy in order to ensure success in the digital world. For a strong branding effort and online presence, SEO is essential.
