Why SEO? Understanding, Optimizing & Implementing

Problem: Let’s say you own a camping supply store and just launched your website. You have a ton of images displaying different types of items your store offers. Here’s the problem: Search engines can’t identify those images. They have no idea if that image is a picture of a tent or a picture of a German Shepard. That’s one way SEO is used. SEO efforts embed different tags and text on the back-end of your website to ensure search engines know exactly what you offer. This way, when people are searching for camping supply stores Google feels confident in bringing up your website because it knows it is relevant.

Implementing: When launching an SEO campaign we focus on two different strategies. Onsite SEO and offsite SEO. With onsite, our team makes sure your page has everything that would affect ranking factors. We recreate your content to use the most relevant keywords you want to rank for, update tags, add more thorough descriptions and make sure all of your URLs are search engine friendly. The second phase is offsite SEO where we make sure your page is being linked to from other reputable websites, utilize social media outlets/review sites, and really create overall buzz about your company.

Fact: By having a page that organically ranks high on search engines, you give consumers a vote of confidence. How many times did you search for a plumber near you and travel to the second page of Google? Most people would say never.