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Google Launches New Program Aimed at Home Service Industry

Google recently announced a new feature in AdWords Express – Home Services Ads, which will allow local businesses to be ranked on top search pages. As far as Google tools go, this service will play a critical roll in boosting traffic on a more targeted and personal level.

Similar to websites such as Yelp and Angie’s List, users have the ability to rate, review and call the businesses. Additionally, users will also be able to submit requests directly through the ad. The feature aims to attract members of the home service industry, such as plumbers, locksmiths, house cleaners, and other types of handymen.

In order for a business to qualify for the search listing, the applicant must go through a thorough background check, which may require proof of business licences, and up-to-date insurance policies. Should the application be approved, Google will create a business profile that will be displayed directly on the search engine.

While still in the initial stages of testing, the feature will only be available in the Bay Area.