“We don’t have a choice on whether we do social and mobile, the choice is how well we do it.” – Erik Qualman
The revolution is upon us. It’s happening all around us, whether you’re actively participating or not, Social Media is taking over the world. The days when the consumer idly sat by while brands consistently hounded us with their gimmicky marketing efforts of jingles and slogans are over. Now, with the rise of Social Media, that’s all changing. Consumers have the capability of interacting with Brands at a moments notice and as consumers cry out for a change, marketers need to ensure they jump aboard the revolution before they fall behind into the dark ages of technology.
Erik Qualman, who is considered one of the leading bestselling authors in Tech, produces a yearly video showing the changes, highlights and future predictions in digital marketing. With stats like Facebook topping the charts with the #1 population in the world, overtaking countries like China and India, any brand can see how vital this information can be to developing a successful marketing strategy. If you haven’t taken a peek, it is time to check it out! As the digital age is keeps speeding up, don’t fall behind!
-Average Attention Span of a human is 7 seconds
-53% of millennials would rather lose sense of smell than their technology
-Mobile Traffic drives over 50% of Ecommerce traffic
-Grandparents are the fastest growing demographic on Twitter
-LinkedIn lowered their age limit to 13
-Worlds Top populations:
– 4 C’s of Digital Marketing: Creating, Currating, Connecting, & Culture.
-2018 Video will account for 2/3 of mobile usage
Social Media Revolution 2015 by Erik Qualman; @equalman
More information at http://www.equalman.com.