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Efficiently Manage Your Content Marketing

You may have realized by now that content marketing takes time and dedication. How do you find the time to produce quality content marketing daily without sacrificing time needed for other projects? While in an ideal world it would be great to devote hours to content, or hire an expert to handle it for you, however time and money just don’t grow on trees. That doesn’t mean you can’t effectively develop a strategy that can still make an impact.


Success comes from consistency over time. Even if you only have 30 minutes a day, you can still provide your brand with the content marketing it needs. If you prioritize your goals and create a structured plan you won’t need hours.

  • Take 10 minutes a day to work on a blog post. It may take you longer than that to write a whole post, but putting in the time daily to work on it will allow you to develop powerful content over time. Think about how long it generally takes you to create a blog post, then break it into manageable chunks. Then as the small amounts of daily work add up, you’ll have a completed work without all of the time wasted.
  • Streamline your publishing process to help save time and create a list for brainstorming. The best way to produce quality content fast is to disconnect from distractions, set a timer for yourself, outline your initial thoughts to get organized, and leave editing for last.
  • Make sure social media platforms are updated with engaging posts and information daily. This should only take a few minutes of your time but can make a huge impact on your reach. Also be sure to use this time to respond to any engagement you’ve gotten on your platforms to make sure users feel acknowledged.
  • Do your research. Take five minutes to delve into information for your content and your production time will be slashed due to preparation. When you can easily recall information on the subject you’re writing about from previous research, it will make cranking out content much easier and faster.
  • Use an RSS feed or hub for content generation and research ideas. Using an RSS reader like Feedly will help you identify websites that drive content regularly so that you can subscribe to them and get your research done in a flash. This enables you to stay ahead of the competition and be aware of breaking information.
  • Signing up for relevant newsletters and email subscriptions will help in your research department as well.
  • After you’ve done these content creation steps, one of the most important parts of content marketing is outreach. What good is producing quality content if no one sees it? Spread the word, and get your name out there by marketing your content. This can start with a strong social media presence. Try creating targeted Twitter lists and reaching out to industry-specific users. Also try connecting with bloggers to build relationships where possible.

Using this breakdown can cut down on the time it takes you to produce high-quality content. Chip away at it a little at a time and you’ll create a working system that churns out the information you need.