First off, why are Google Reviews important? As a business, Google Reviews are valuable because they are an unbiased third party opinion. We are a community influenced by social proof and seeing a slew of positive Google Reviews tends to place the company in a
Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimization) campaigns, but don’t even have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job
Mohamed Ali, many of us honor him for his greatness, in and out of the ring. His iconic status has reverberated through society on a global scale. Ali was spectacular boxer, but many of his culturally significant moments happened off the ropes. Ironically, the fighter
Anyone who has been part of a team knows the importance of culture. It’s this intangible and mysterious thing that drives a team or company. It provides a sense of identity, solidarity and pride within an organization. The Cambridge Dictionary has a fitting definition for
Problem: Let’s say you own a camping supply store and just launched your website. You have a ton of images displaying different types of items your store offers. Here’s the problem: Search engines can’t identify those images. They have no idea if that image is
Social media is an essential part of any brand’s online presence today, and the most common question we hear is, “How do brands keep up with consumers’ growing expectation?” The truth is, as our lives speed up so does our patience. As brands have become
If you have done any online shopping, you have probably seen retargeting in action. Retargeting works by displaying ads to website visitors who may have not converted, helping remind potential customers of products/services. Here is an example of the retargeting process. 1. Online shopper is
Valentine’s Day generates billions of dollars every year. If you aren’t taking advantage of this holiday to promote your business, you are missing out! Here are a few of our favorite campaign ideas for this holiday, broken down by some of the most popular industries.
2016 is set to be a big year for typography. We thought it would be beneficial to shed some light on what exactly typography is, and how to use it to your advantage. 1. What is Typography? Typography is the art of arranging type, and
Star Wars began grabbing the imagination of viewers almost 30 years ago, taking over our hearts for generations to come. With the upcoming release of Star Wars: The Force Awakens, it looks as though this Brand is becoming a force to reckon with in the