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Snapchat leaps into advertising with launch of Discover

  Snapchat is primarily known as a solely friendship based social media platform, requiring, at least, one of the users to have a potential friend’s phone number to send a request. With the launch of the app’s new feature, Discover, that could be changing in

Get Mobile; Get Local for 2015

According to Analytics Clarity, a data analysis firm in Orange County, and also according other Internet research firms and web marketing companies, mobile traffic will triumph desktop traffic in the year 2015. These companies have indicated that most of the mobile traffic will come from

All New Update to YouTube’s Analytics

YouTube’s Analytics got a serious overhaul with an upgrade that will change the way you view your YouTube interactions. What makes something as arbitrary as reporting tools so unique? How about viewing the updates to your video in real-time?

Google Brings Us Snippets

True to Google form, it was found that the fine folk of Google were testing some form of knowledge graph data within the snippet of search results. Now, Google has officially confirmed the new feature on their Google Research Blog.

Mobile Ads

Mobile Ads Are Getting an Overhaul

Big(ger) things are coming to your mobile ads! Google released a recent statement that starting on October 15th mobile ads will have a new potential that supports ad extensions, rather than the previous short description lines. It’s no surprise that this will have some effect

The Many “Faces” of Facebook

As usual, Facebook loves to keep its users on their toes. However this time, it appears they’re trying to listen to their users. After some backlash the platform received based on its lack of news-based information: i.e. Ice Bucket dumping instead of Ferguson coverage,  they

Legal Concerns For Small Businesses

Small business owners are required to deal with a broad range of issues. When you’re running a small business, you often don’t have access to a marketing department, a finance team or a human resources manager. It may even be the case that you cannot