If you haven’t already noticed, the marketing game has changed dramatically over the last few years. What used to be print ads and commercials on the radio/ television, has now shifted to developing a strong online presence for your business. However, online marketing is not “one
The average American now reportedly has an attention span of eight to twelve seconds, according to a study by Microsoft. The study theorized that this is a result of the increased use of mobile devices and social media. Because of this, most brands are seeing
In an ever-changing digital world, businesses are doing whatever they can to stay on top of the game. That means that traditional marketing is out, and digital marketing is in. It just makes sense, considering that the internet is such an important part of our
LinkedIn is a beneficial social networking platform for business owners and professionals to wanting to grow their business, connect with each other, seek new opportunities, give and get support, and to build relationships with clients, customers and partners. LinkedIn is ideal for companies, small business
With the digital advertising landscape constantly becoming more competitive, it’s extremely imperative to be informed on what brands are doing to continue to captivate their audiences and woo new customers. It’s more important than ever to be relevant to your messaging. Programmatic Advertising is a
2017 is almost here which means it’s time to start talking about upcoming website design trends. We can already start to see that 2017 will be a showcase of really impressive work. Brands are looking set themselves apart from other competitors and appeal to today’s
Okay I know, I know – you and the rest of the non-Pokémon loving world are sick and tired of hearing about this Pokémon Go nonsense. However, before you click that back button, give me a chance to explain how it has the potential of
A professional business website will give potential buyers and consumers the impression that there is a solid, reliable, and skillful team working behind the scenes at your company. Investing time in your website design will portray polish and expertise. It will show your buyers that
Social media is an essential part of any brand’s online presence today, and the most common question we hear is, “How do brands keep up with consumers’ growing expectation?” The truth is, as our lives speed up so does our patience. As brands have become
If you have done any online shopping, you have probably seen retargeting in action. Retargeting works by displaying ads to website visitors who may have not converted, helping remind potential customers of products/services. Here is an example of the retargeting process. 1. Online shopper is