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Author: Brandon

Twitter Launches live-stream video app, Periscope

Twitter announces the launch of their new live video streaming video app, Periscope. Originally developed by Kayvon Beykpour and Joe Bernstein in 2014, was acquired by Twitter in January for reportedly $100 million. A free app for IOS, Periscope is a live audio and video

Welcome to the Revolution

“We don’t have a choice on whether we do social and mobile, the choice is how well we do it.” – Erik Qualman The revolution is upon us. It’s happening all around us, whether you’re actively participating or not, Social Media is taking over the

Snapchat leaps into advertising with launch of Discover

  Snapchat is primarily known as a solely friendship based social media platform, requiring, at least, one of the users to have a potential friend’s phone number to send a request. With the launch of the app’s new feature, Discover, that could be changing in

Get Mobile; Get Local for 2015

According to Analytics Clarity, a data analysis firm in Orange County, and also according other Internet research firms and web marketing companies, mobile traffic will triumph desktop traffic in the year 2015. These companies have indicated that most of the mobile traffic will come from

Legal Concerns For Small Businesses

Small business owners are required to deal with a broad range of issues. When you’re running a small business, you often don’t have access to a marketing department, a finance team or a human resources manager. It may even be the case that you cannot

How Online Marketing Compares To Traditional Promotion

Online marketing presents businesses nationwide with the opportunity to trade with the world. Local businesses can reach local audiences in a more direct way through even a simple website, while those who can spread their operations will benefit from a more developed online platform.

Upcoming Changes to AdWords in April

If you utilize the video advertising option in AdWords, pay attention because changes are coming your way. Google announced recently that starting April 15, new video campaigns will have an unfamiliar look and format. In addition, once May 15 rolls around, all video campaigns will