You may have realized by now that content marketing takes time and dedication. How do you find the time to produce quality content marketing daily without sacrificing time needed for other projects? While in an ideal world it would be great to devote hours to
While writing a blog for your business may seem like an easy enough task, not having the proper strategy before diving into creation could hinder the creative process. Content creation takes research, time, effort, strategy, editing, and testing repeatedly to make sure every piece serves
I often hear from clients that social media marketing is “easy” and that “anyone can do it” or that they’d rather pay their best friend’s 17 year-old niece to do it because she’s “really into Facebook and stuff.” Yes, these are real things I’ve heard
Organic search engine optimization is still an essential part of a marketing strategy and needs to be implemented as such. There are several reasons why SEO is still extremely important and why your business should be investing in its strategy. SEO still works and the
With new tablets, mobile devices, and digital watches being churned out by tech companies faster than most can keep up with, it’s becoming increasingly important to generate an ease of accessibility of websites on various devices. Which means that marketers need to consider all of the variables
You’ve heard it all before, “Content is King.” It’s not wrong! According to a 2014 Demand Gen Report, 75% of B2B buyers rely more on content research to make purchasing decisions than they did a year ago. On top of that, the cost of content
Unfortunately, no matter how great your marketing newsletter may be, there will undoubtedly be those who are unsatisfied in your marketing lifetime. Whether it be because you emailed them one too many times, or because they just don’t need your information any longer; people are going to want
Yesterday, Google began rolling out the “mobile-friendly update” globally. What does this mean for advertisers? Pages that are mobile-friendly will get a boost in rankings on mobile search results. Searchers will be able to more-readily find relevant results without having to alter their mobile visibility to absorb
Twitter announces the launch of their new live video streaming video app, Periscope. Originally developed by Kayvon Beykpour and Joe Bernstein in 2014, was acquired by Twitter in January for reportedly $100 million. A free app for IOS, Periscope is a live audio and video
“We don’t have a choice on whether we do social and mobile, the choice is how well we do it.” – Erik Qualman The revolution is upon us. It’s happening all around us, whether you’re actively participating or not, Social Media is taking over the